Well here’s something that even I’m surprised at. I always thought people went to auto shows to steal the shift knobs off of the vehicles on display (sorry, I’ve been to the Detroit Auto Show one too many times).
But seriously, I had no clue that they were so influencial on the average car-buyer’s fnial decision. But as someone mentioned in the comments of the linked Automotive News article, where else can you go and compare 5 different brands in the span of a couple hundred feet?
…or grab some free shift knobs.